Shelly conducts research for True North NPO. She was sales-development manager for Fort Wayne Newspapers before starting her own market-research business 25 years ago. Among her accomplishments is designing the focus groups that helped define and establish market strategy for Aunt Millie’s Bakery products, now a nationally distributed brand. Other clients have included the Lutheran Health Network, Comcast, Tower Bank, One Lucky Guitar, Three Rivers Federal Credit Union, Anthony Wayne Services, Lutheran Medical Group, Redi-Med, Lutheran ER, Lutheran-Dupont/St. Joseph Employee groups, Dupont Birthing Center, St. Joe Birthing Center and Lutheran Life Villages.
Shelly is a graduate of Ball State University, holding a marketing degree with a concentration in sales and advertising.